Lucky Rooster’s Owner/Chef needed a fresh new update to the existing VIS ID, looking for a logo update, website refresh, and ongoing monthly social content to position the restaurant as “An American Bistro with Southern Soul.”
How do you communicate all the activities a visitor can do in any of South Carolina’s 47 State Parks? It’s simple; you show them all of it, all at once.
Then, you develop a program and call it “South Carolina’s State Park Ultimate Outsider Program,” and provide them the tools to show off their 47 state-wide adventures with custom “SC Park Filed Notes” and “SC Park’s Passports” so they can collect a custom stamp from each park they visit.
A “micro” campaign highlighting artists from around the state, supported by an online video, digital banner ads, and out-of-home.
We measured our success by the number of video views (300+) in the first 30 days from launch, shares and likes on social media, and click-throughs to the South Carolina website to learn more about the artists featured in the video along with a comprehensive list of other artists from around the state.
Websites and banner ads
• Broadcast
• Webisodes
• PR/Media Launches
A sampling of packaging, logos, posters, and brand IDs for an eclectic group of clients.
Lifestyle Catalogs – Art Direction & Design.
Broadcast “Key Art“ & Campaigns – Art Direction & Design
